About Us

Passionate about a world where kids make smart money decisions

Our Mission

We’re on a mission to make kids money-savvy by equipping them with the skills and knowledge they need for a financially secure future.

Our approach
It’s fun

Squeeze the Day is designed with tweens in mind - it's fun with lots of variety in how financial content is presented and consumed.


Squeeze the Day's online learning lessons are supported by lots of real world learning experiences - and discussions with Mum and Dad.

Learn together

Squeeze the Day encourages many discussion points amongst the family and ways to apply learning to the household.

Structured learning

Our programmes move kids through a logical pathway - offering consistency as they go and providing a sense of achievement.

We keep it simple

We make learning simple - so it’s accessible for all. Simple lessons along with practical ways to learn and reach goals.

Our story

Squeeze the Day was founded by twin brothers Craig and Paul Duffy who have been earning and saving money since the age of 8 - when they began selling fruit at the end of their driveway. They’re passionate about a world where people make smart money decisions and are not burdened by money worries. They believe the best learning is done as a family and designed Squeeze the Day to do just that!

Our brand

They say if given lemons, make lemonade and that is what we did. We reckon there is no better time to start learning about money and getting into the habit of REGULARLY earning and saving money. Our name embodies our brand spirit - Squeeze the Day is about making the most of now...because there’s never a better time to start. Squeeze the Day, and start today!